In the first half of 2022, the brand that made deals with the most social media influencers in Germany was the Swedish company NA-KD. They worked with 1,090 fashion influencers. Zara also made deals with over 1,000 influencers.
Fashion labels by number of cooperations with influencers in Germany in the first half of 2022
Characteristic
Number of influencer cooperations
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TextilWirtschaft. (August 5, 2022). Fashion labels by number of cooperations with influencers in Germany in the first half of 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/
TextilWirtschaft. "Fashion labels by number of cooperations with influencers in Germany in the first half of 2022." Chart. August 5, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/
TextilWirtschaft. (2022). Fashion labels by number of cooperations with influencers in Germany in the first half of 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/
TextilWirtschaft. "Fashion Labels by Number of Cooperations with Influencers in Germany in The First Half of 2022." Statista, Statista Inc., 5 Aug 2022, https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/
TextilWirtschaft, Fashion labels by number of cooperations with influencers in Germany in the first half of 2022 Statista, https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/ (last visited August 25, 2024)
Fashion labels by number of cooperations with influencers in Germany in the first half of 2022 [Graph], TextilWirtschaft, August 5, 2022. [Online]. Available: https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/